As a journalist with a 15-year career, several stories stand out as having broader appeal:

Content marketing

A great way to market your business is to tell the story the impact your organization has on others. Content marketing is a type of writing I am really passionate about:

Website content

And even if your organization doesn’t have a blockbuster story to tell (even though I think you do), everyone needs solid website content. Simply put, web copy is my jam.



Taking my years of editing experience at newspapers, I am supporting non-fiction writers through editing services – including substantive and stylistic editing, copyediting and proofreading.

My first client, Mare McHale, published Finding Your Cape: How to Course Correct and Achieve Greatness When Things Don’t Go as Planned and the book became an Amazon bestseller within a week. It was an incredible project and, considering it came out the year of a pandemic, it was incredibly well-timed.

More client work coming soon – their projects are shaping up so well!

Corporate services

Details matter when you’re in business, government and fundraising. For the corporate world, I have written and edited several publications:


Having been the editor sifting through a full inbox, I know what to write to make a news release stand out. Here are just a few samples of releases I have written that have gotten national pickup:


What’s a case competition? What do students get out of it? We needed multimedia to convey the emotion of Live Case Challenge. My creative direction developed these videos.

I followed this up with a time lapse of the day.


Visuals can hurt or help your story. The City of Penticton needed a brand refresh and visual identity guidelines. This rolled out with a full corporate suite and brand kit, and this flowed into campaign material. View the outcome.


Doing this for 20+ years means I have a lot of examples under my belt. Contact me and we can talk about what you have in mind.