Fun fact: once upon a time, I was a sports reporter in Smithers, B.C. Someone told me to find this kid selected for the B.C. hockey team. That kid was Dan Hamhuis, who now plays in the NHL. No big deal.
Sometimes the best way to market your business is to tell the story of how much your work impacts others. Check out these profiles of wine researchers written for UBC Okanagan’s brand campaign.
I have written and edited several publications, including:
I also have non-fiction book projects on the go.
Having been the editor sifting through a full inbox, I know what to write to make a news release stand out. Here are just a few samples of releases I have written that have gotten national pickup:
- City of Penticton renames itself ‘Westjetville’ – picked up by the Calgary Herald and Province newspaper
- Trying to resist the urge to splurge? UBCO researcher says ditch the smartphone – and the story got picked up by Reader’s Digest and so many others.
- When seconds count: why you should take First Aid training
What’s a case competition? What do students get out of it? We needed multimedia to convey the emotion of Live Case Challenge. My creative direction developed these videos.
I followed this up with a time lapse of the day.
Visuals can hurt or help your story. The City of Penticton needed a brand refresh and visual identity guidelines. This rolled out with a full corporate suite and brand kit, and this flowed into campaign material. View the outcome.
looking for more?
Doing this for 20+ years means I have a lot of examples under my belt. Contact me and we can talk about what you have in mind.