As this story by Jeffrey Kluger explains in Time Magazine, stories are part of who we are and the communities we live in. Sharing good stories can positively impact people’s perceptions and interactions with you.
Odds are, you’ve never heard the story of the wild pig and the seacow — but if you’d heard it, you’d be unlikely to forget it. The wild pig and seacow were best friends who enjoyed racing each other for sport. One day, however, the seacow hurt his legs and could run no more. So the wild pig carried him down to the sea, where they could race forever, side by side, one in the water, one on the land.
You can learn a lot from a tale like that — about friendship, cooperation, empathy and an aversion to inequality. And if you were a child in the Agta community — a hunter-gatherer population in The Philippines’ Isabela Province — you’d have grown up on the story, and on many others that teach similar lessons. The Agta are hardly the only peoples who practice storytelling; the custom has been ubiquitous in all cultures over all eras in all parts of the world. Now, a new study in Nature Communications, helps explain why: storytelling is a powerful means of fostering social cooperation and teaching social norms, and it pays valuable dividends to the storytellers themselves, improving their chances of being chosen as social partners, receiving community support and even having healthy offspring.
Read the full story: http://time.com/5043166/storytelling-evolution/