UBC’s Okanagan campus launched its inaugural campaign in 2018, telling stories of research and learning experiences uniquely available in Kelowna. I was proud to contribute to this initiative by writing two stories.
This story showcased researchers drawn to the Okanagan region’s cluster of viticulture and wine production, and the unique and meaningful connections with growers and producers to the academic institution.
Facing the Challenge
The annual Live Case Challenge inspires management students to innovate and think on their feet to solve complex problems. For 2017, SunRype asked students for ideas that could help their company grow and meet the needs of health-conscious consumers.